Program Overview

The Digital Marketing program at United Pacific College equips students with the knowledge and skills necessary for a successful marketing career. Whether you’re just starting out or looking to enhance your existing expertise, this program provides a strong foundation in business fundamentals and specialized training in digital marketing.

Course Offerings

Marketing Fundamentals

Our comprehensive marketing courses cover the essentials of marketing, providing you with the skills needed to excel in various marketing roles. The program includes intensive training that spans from traditional marketing principles to advanced digital marketing strategies.

Digital Marketing (30 Hours)

Course Description: This course focuses on e-Marketing techniques and strategies that enable organizations to stay competitive in today’s digital landscape. Students will learn to implement effective online marketing campaigns, optimize digital presence, and leverage social media platforms for business growth.

Operational Marketing

Course Description: This intensive training program teaches students how to use tactical marketing approaches to effectively communicate strategic messages and achieve organizational goals. The course covers practical marketing techniques and real-world applications to ensure students are well-prepared for the dynamic marketing environment.

Retail Marketing Management

Course Description: Our Retail Marketing Management training delves into the evolving nature of retailing, offering up-to-date information, current trends, and best practices. Students will learn how to manage retail operations, understand consumer behavior, and develop successful retail marketing strategies.

Career Outcomes

Graduates of the Digital Marketing program can pursue various career paths, including:

• Digital Marketing Specialist
• Social Media Manager
• Marketing Coordinator
• SEO Specialist
• Content Marketing Manager
• Retail Marketing Manager

Program Benefits

• Comprehensive Training: Gain in-depth knowledge of both traditional and digital marketing strategies.
• Practical Skills: Develop hands-on skills that can be immediately applied in the workplace.
• Career Advancement: Enhance your career prospects with specialized training in high-demand marketing areas.
• Industry-Relevant Content: Stay current with the latest marketing trends and techniques.

Enrollment Information

• Duration: Varies by course
• Delivery Methods: In-class instruction, online learning, or a combination of both
• Tuition and Fees: Please contact us for detailed information