Business Communication
Business Communication Program
Our Business Communication program helps businesses expand by providing employees with innovative methods to stay motivated, improve productivity, and enhance professional skills. This program also benefits individual employees by offering professional training to boost job fulfillment and performance.
Business Communication I
Course Overview: Our intensive Business Communication I training focuses on practical techniques for planning, organizing, writing, and presenting information in a business setting. This course is designed to develop professional English writing and oral presentation skills essential for the workplace.
Course Structure:
- Workplace Writing Skills – Level 1 (18 hours)
- Oral Presentation (22 hours)
Workplace Writing Skills – Level 1 (18 hours)
Course Description: This course reviews the principles and practices of Standard English, focusing on developing writing skills for complex tasks required in business environments. Students will learn to craft summaries, descriptions, memos, letters, and short reports with an emphasis on spelling, diction, grammar, and coherence.
Modules:
- Routine Letters: Requests and Responses
- Memoranda and Email: Instructions and Reports
- Summaries of Field-Related Readings
- Descriptions of Phenomena or Mechanisms
- Data or Process Explanations
- Preparatory Writing Exercises
Prerequisite: None
Oral Presentations (22 hours)
Course Description: This course provides foundational skills for preparing and delivering effective oral presentations. Students will learn speech communication theory, practice vocal and non-verbal delivery skills, and use visual aids to complement their presentations. The course includes expository and persuasive speech formats.
Modules:
- Managing Speech Anxiety
- Developing and Delivering Effective Presentations
- Analyzing Audience Demographics and Expectations
- Organizing and Articulating Feedback
- Developing Effective Speech Composition
- Organizing Speech Content
- Effective Speech Delivery Techniques
- Using Presentation Aids
Prerequisite: None
Marking Scheme:
- In-Class Exercises: 25%
- Assignments: 25%
- Presentations: 25%
- Final Project: 25%
Grading Scale:
Grade Percentage Range A 94-100% A- 90-93% B+ 86-89% B 83-85% B- 80-82% C+ 75-79% C 70-74% D 60-69% F 0-59%
Program Details:
- Total Training Hours: 40 hours
- Training Frequency: 3 hours per session, twice a week
- Training Duration: 7 weeks
- Delivery Method: On-Campus or On-Site
- Tuition Fee: $2,800
- Instructors: AMAAL AHMED FARID FADL / TBA
- Class Capacity:
- On-Campus: Max 15 students
- On-Site: Max 10 students
Business Communication II
Course Overview: Business Communication II provides advanced training in business writing and communication skills. This course is essential for leaders who need to communicate effectively with all organizational elements, including employees, managers, customers, and investors.
Course Structure:
- Workplace Writing Skills – Level 2 (30 hours)
- Leadership Communication (30 hours)
Workplace Writing Skills – Level 2 (30 hours)
Course Description: This course advances business English writing skills for the global workplace, teaching students how to write effectively for diverse cultures. The training includes practical writing applications to enhance career prospects.
Modules:
- English for Business Today
- Effective Sentence Writing: Punctuation
- Effective Sentence Writing: Verbs at Work
- Effective Sentence Writing: Pronouns
- Effective Sentence Writing: Modifiers
- Writing Traps
- Writing Powerful Sentences
- Building Paragraphs
- Professional Communication
Prerequisite: Business Communication I or equivalent
Leadership Communication (30 hours)
Course Description: This course focuses on developing communication skills necessary for transformational leadership. Students will learn to communicate efficiently and effectively in a business context.
Modules:
- Establishing Credibility
- Interpersonal Communication and Emotional Intelligence
- Team Communication and Difficult Conversations
- Communicating Across Cultures
- Creating Effective Business Messages
- Improving Readability with Style and Design
- Social Media for Business Communication
- Employment Communication
Prerequisite: Business Communication I or equivalent
Marking Scheme:
| Component | Weight |
|---|
| In-Class Exercises | 25% |
| Assignments | 25% |
| Presentations | 25% |
| Final Project | 25% |
Grading Scale:
| Grade | Percentage Range |
|---|---|
| A | 94-100% |
| A- | 90-93% |
| B+ | 86-89% |
| B | 83-85% |
| B- | 80-82% |
| C+ | 75-79% |
| C | 70-74% |
| D | 60-69% |
| F | 0-59% |
Program Details:
- Total Training Hours: 60 hours
- Training Frequency: 3 hours per session, twice a week
- Training Duration: 7 weeks
- Delivery Method: On-Campus or On-Site
- Tuition Fee: $3,600
- Instructors: AMAAL AHMED FARID FADL / TBA
- Class Capacity:
- On-Campus: Max 15 students
- On-Site: Max 10 students
